If you’re someone who longs for freedom from the tyranny of the 9-5 workplace, who is underpaid and overworked, and who wakes up with a sinking feeling every Monday morning after a wonderful weekend, then you have probably dreamed about starting your own online marketing business.
Unfortunately, if you don’t know how to build a website, can’t figure out how to develop your own product, and just cringe at the thought of self-promotion, you probably figure you don’t have a chance. Well, this is far from the truth. In order to build an online business, you actually don’t have to come up with an original business idea, acquire a variety of technical skills, or start with deep pockets.
The golden ticket you’re looking for does exist, and it’s a viable business model that has helped people break free of their regular jobs. We’re talking about affiliate marketing, a business where you let other people do all the heavy lifting – coming up with a profitable idea and building a website to sell a hot product. The way this business model works is quite simple—you earn a commission for recommending a merchant’s products.
Obviously, you need to know how to market their products in an effective way to earn your commission, and the best way to learn is by learning from a free affiliate marketing course that gives you step-by-step instructions on where to find good affiliate marketing opportunities and how to promote them for a generous share of the profits.
Essentially, then, you’ll be learning about getting more business and how to develop a great marketing strategy to do that. If you don’t have a great strategy, you are losing business and money.
What If You Already Have a Great Idea for a Business?
It’s important to realize that even if you do aspire to build your own online marketing business in the future, learning affiliate marketing is something that you will always find useful.
For one thing, you can apply the same marketing techniques that you’ve learned to use to promote someone else’s products for your own business. Think of learning affiliate marketing as a way to get paid to learn about the best marketing strategies.
For another, even if you do launch your own business, you can still sell other people’s products, too, as an additional income source, recommending products that complement your own.
2 Big Beginner Mistakes to Avoid
Success isn’t always about learning what to do. Sometimes, it’s learning not what to do—that is what common mistakes to avoid. Here are two big mistakes that marketing rookies make:
1. Failing to develop a customer avatar.
A customer avatar is a profile you create based on your perfect customer. Although the profile itself is a work of fiction, the information you gather to create is real enough. By understanding the general characteristics of someone who would buy a certain type of product, you will be able to sketch a fairly accurate picture of your ideal customer. Your research might include reading blog comments on niche sites related to similar products, asking questions on Quora, and reviewing online surveys or conducting your own if you’ve already built a list of email subscribers.
Your customer avatar is always a work-in-progress. The more you meet actual customers, say through a social media page, the better you get to know their likes and dislikes.
By knowing your customer well, you’ll be able to write copy that speaks their language and create advertising that directly connects with their deepest desires. In other words, they will feel that you’re one of them and that you can read their minds.
2. Trying to do everything yourself.
Even if you’re a highly talented person, a geek who effortlessly learns one marketing skill set after another, you’re making a big mistake by trying to do everything yourself. You only have a limited amount of time and you’ll spread yourself too thin trying to manage everything.
While you may initially have to wear many hats to get your business off the ground, after it matures a little, you may want to start outsourcing work. For instance, if you’re doing a marketing launch, you may not have the time or energy to create all the content necessary to write sales pages and guest post articles, do YouTube videos, and respond to people’s questions on social media. Instead of getting overwhelmed, hire people with the skills you need—even if you happen to be an expert in those skills yourself.
The Entrepreneurial Journey
It’s not easy to start your own business online and it takes patience and persistence to learn how to market well. One of the easiest ways to start is by first becoming an affiliate marketer. You can then decide whether to stick with affiliate marketing alone or to create your own business based on everything you’ve learned about marketing.
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